Login Identity Protection Build Credit Pricing Employers Support Schools Parents PTAs PTOs and Education Foundations  Superintendents, Business Officers, and School Boards Resources About Us Contact Us Education Center Press Releases In the News FAQ
Resources > Identity Protection > Identity Guard Alternative Options—A Comprehensive Comparison

Identity Guard Alternative Options—A Comprehensive Comparison

Signing up for an identity protection service can help you protect yourself in this age of rampant data breaches and identity theft. While Identity Guard has remained the popular choice for decades, there are new emerging services that prove to be equally good or even better. With so many identity protection services in the market, it can be difficult to choose the best, as each offers attractive features to stand out from the competitors. In this comprehensive comparison, we’ll explore Identity Guard alternative options, diving deep into various identity protection services that offer a robust defense against the ever-present threats of identity theft and data breaches.

Identity Guard Pros and Cons

Identity Guard is an identity theft protection service that monitors your personal information and alerts you to potential threats. The available identity protection features include credit monitoring, dark web monitoring, Social Security number monitoring, financial account takeover protection, child identity monitoring, and data breach alerts. Identity Guard monitors billions of data points daily, notifying users of any changes that could indicate identity theft.

Here are the pros and cons of Identity Guard:

Offers comprehensive monitoring of your personal information, including your credit, Social Security number, and public recordsUnlike some competitors, Identity Guard doesn’t offer a free plan, which may deter budget-conscious individuals
Provides credit monitoring services, helping you stay informed about changes to your credit reportsIt can be relatively expensive compared to some other identity protection services
Scans the dark web for your personal information, alerting you if it’s found in compromised databasesNo fraud alerts with credit bureaus
Offers identity theft insurance coverage, including financial protection in case of identity theftIf you cancel your subscription before the end of the current term, you won’t be eligible for a refund of any unused time remaining on your plan
Has a solid reputation for its reliable services and customer supportThe mobile app, while functional, may lack some features compared to the web-based dashboard
Provides timely alerts and notifications for suspicious activity for a proactive approach to identity protectionThe lower-priced tiers don’t include access to your full credit reports or credit scores

Identity Guard Pricing

Identity Guard offers different pricing tiers for individuals and families. The following table breaks down the plan categories:

Identity Guard PlanIndividualFamily (Five Adults and Unlimited Children)

Why Consider Identity Guard Alternatives

While Identity Guard is a reliable choice for many, it may not be the perfect fit for everyone. Here are some reasons you might want to explore alternative options:

  • Cost—Identity Guard’s Ultra Plan comes with the most benefits of all the plans, making it the ideal choice if you want peace of mind. However, you do pay a higher price for all those extra features. Looking at other options lets you find a more cost-effective service without compromising security
  • Features—Different services offer varying features and benefits. You may find an alternative that provides extra perks that align better with your needs. The right alternative for you offers the specific tools to protect your identity
  • User reviews—While Identity Guard has a good reputation overall, some alternatives have even stronger customer satisfaction ratings. Reading reviews can help you compare the important aspects of each option, such as customer service and ease of use

Top Identity Guard Alternatives

If you’re looking for an Identity Guard alternative to protect your privacy and secure your identity, here are a few popular options to consider:

  1. LifeLock
  2. IdentityForce
  3. ID Watchdog
  4. Privacy Guard


Founded in 2005, LifeLock quickly gained popularity for its simple yet effective identity protection plans. The company was transformed in 2017 when it was acquired by Symantec, the maker of Norton Antivirus. This acquisition enabled Norton to become a comprehensive provider of digital security and identity theft protection.

Combining Norton’s antivirus and cybersecurity expertise with LifeLock’s identity protection know-how created an all-in-one solution for consumers worried about online threats and identity theft. Like Identity Guard, LifeLock monitors your personal information across the web and notifies you of changes. It also provides identity theft insurance and restoration services if your identity is stolen. Here’s what might make Lifelock a viable Identity Guard alternative:

  • Comprehensive identity theft protection with Norton 360 partnership
  • Credit monitoring with alerts for any changes
  • Stolen funds reimbursement and personal expense compensation—up to $25,000
  • Identity restoration services
  • Credit score tracking (in some plans)

Pros and Cons of LifeLock

While it has its strengths, LifeLock does come with some drawbacks too. Here’s a brief overview:

Strong brand reputation and reliability
Wide range of services and plan options
24/7 customer support
Family plans available
Million-dollar protection package
Can be more expensive than some competitors
Some features are only available in higher-tier plans
Dashboard performance is significantly slow

LifeLock Pricing

LifeLock offers a diverse range of subscription options, with varying tiers and pricing structures tailored to individual and family needs. Here are its pricing plans:

PlanMonthly Cost (When Paid Annually)
Ultimate Plus$40.99

These family plans offer extensive coverage as they include two adults and five children, but their cost gets over 60% higher after the first year, putting LifeLock among the pricier options for protecting your family’s information.

Comparing LifeLock vs. Identity Guard

LifeLock with Norton 360 provides a greater array of digital security features compared to Identity Guard. However, its pricing structure is more complex, which some users may find difficult to justify.


Owned and operated by TransUnion, IdentityForce is a reliable solution for protecting personal information. As a company that provides identity protection services, it places a strong emphasis on actively monitoring and preventing identity theft. IdentityForce offers various features that make it a solid alternative to Identity Guard, including:

  • Social media monitoring for signs of identity theft
  • A 30-day trial period for its standard plans
  • Advanced credit tracking and simulation tools

Pros and Cons of IdentityForce

Check out IdentityForce’s advantages and disadvantages:

The basic subscription tier includes a 30-day free trial period
Provides a good collection of self-help and educational resources
Up to $1 million insurance for identity recovery costs
Up to $1 million reimbursement for stolen funds in certain pricing tiers
Well-designed and easy-to-use interface
The mobile app also scans for malware and spyware on your smartphone
Refunds won’t be issued if you cancel before your subscription period expires
Specific information about the service may be hard to find
When using the service in a web browser, there may be a delay when clicking on buttons
The lower-priced tier doesn’t provide access to credit reports or credit scoresIdentity
Force may not effectively handle intricate financial situations compared to other services

IdentityForce Pricing

The user-friendly interface and competitive pricing of IdentityForce make it an appealing option for individuals and families who want to safeguard their identities and financial security. The two pricing tiers include:

  1. UltraSecure—$17.99 per month per member with various services, including advanced fraud monitoring, identity threat alerts, fully managed restoration, and more
  2. UltraSecure+Credit—$23.99 per month per member with additional features, including secure VPN and access to credit monitoring by all three credit bureaus

Comparing IdentityForce vs. Identity Guard

IdentityForce provides unique features, such as medical fraud detection, that set it apart from other Identity Guard alternatives. However, it’s worth noting that IdentityForce only provides access to your credit report every few months. This delay can give identity thieves an advantage, as they have more time to exploit your information and engage in fraudulent activities using your identity.

In terms of pricing, IdentityForce may be considered slightly expensive, considering the value it provides. It would be more favorable if the service had a lower cost or offered additional features.

ID Watchdog

Founded in 2005, ID Watchdog is a company that provides comprehensive identity theft protection and resolution services to individuals and businesses. Over the years, the company has grown to become a trusted brand known for its high-quality identity monitoring and assistance in recovering from identity theft.

ID Watchdog Pros and Cons

While it offers unique benefits, ID Watchdog also comes short in some areas. Here’s a brief summary of each:

Extensive monitoring for various types of identity theft
Excellent recovery assistance
Competitive pricing
User-friendly dashboard
Owned by Equifax, one of the leading consumer credit bureaus
Low-rated mobile app
Credit score tracker only works for one credit bureau
Previous Equifax data breaches raise security concerns

ID Watchdog Pricing

ID Watchdog offers two plans:

  1. Select—$12.50/month with the annual plan, which gives you access to dark web monitoring, basic and advanced identity monitoring, fraud alerts, and professionally managed ID theft resolution. However, you don’t get credit reports with this plan
  2. Premium—$18.33 per month when opting for the annual subscription. The plan offers all the benefits mentioned above plus a monthly Vantage credit score that derives data from all three major credit bureaus, along with the annual report from each of the bureaus

Comparing ID Watchdog vs. Identity Guard

Compared to ID Watchdog, Identity Guard offers more plan options to choose from according to your specific needs. However, ID Watchdog distinguishes itself with a focus on high-quality monitoring and offering ID recovery assistance for non-subscribers.


PrivacyGuard has been around for over 30 years, starting from the early 90s. Its main goal is to help users protect their identity and financial security. PrivacyGuard offers a range of services, such as credit monitoring, scanning the dark web, identity theft insurance, lost wallet protection, and fraud alerts. The reasons you might choose PrivacyGuard over Identity Guard include:

  • Highly customizable tiers, so you can choose the services that are most important to you
  • Strong emphasis on credit monitoring
  • Affordable pricing

PrivacyGuard Pros and Cons

When considering this identity protection service, here’s what to keep in mind:

Cost-effective pricing plans
Regular monitoring of credit reports and scores from all three major credit bureaus (Equifax, Experian, and TransUnion) to keep you informed about any changes
An easy-to-navigate online dashboard, ensuring that customers can access their accounts and information conveniently
More advanced plans provide up to $1 million in insurance coverage to protect against funds being stolen as a result of identity theft
Family protection plans may have restrictions, and you may need to pay additional fees for each family member
May not offer as many additional perks or services as some competitors
No credit lock feature available—if you want to lock your credit reports, you’ll need to pay for a separate service

PrivacyGuard Pricing

PrivacyGuard offers three simple and affordable pricing tiers:

PrivacyGuard Identity Protection$9.99 per month
PrivacyGuard Credit Protection$19.99 per month
PrivacyGuard Total Protection$24.99 per month

Comparing Identity Guard vs. PrivacyGuard

PrivacyGuard offers cost-effective pricing and strong credit monitoring, as well as the ability to personalize access to various tools and features. Meanwhile, Identity Guard provides a broader range of features and services, including comprehensive credit monitoring, dark web scanning, and identity theft insurance, catering to a more extensive set of identity protection needs.

Which Identity Protection Service Should You Choose?

Choosing the right identity protection service largely depends on your specific needs and priorities. Identity Guard provides robust protection, but it tends to be on the pricier side. Other services have their limitations, too—LifeLock’s basic plans don’t include free credit reports, whereas IdentityForce, although dependable, offers a limited range of plan options. Meanwhile, ID Watchdog may not prioritize fraud protection as much as you’d like, and PrivacyGuard doesn’t offer family plans or annual discounts.

In addition to costs, you should consider the level of protection and the range of features you require, as well as the service’s customer support quality and ease of use. If you’re searching for an affordable family service that prioritizes the protection of children’s identities and building their credit history—which most regular ID protection services lack—FreeKick is an excellent option.

FreeKick—Premium Identity Protection and Credit Building for Children and Young Adults (Coming Soon)

Powered by Austin Capital Bank, FreeKick offers a wide range of services that effectively oversee, protect, and recover the identities of your entire family. FreeKick offers identity monitoring services for up to two parents and six children between the ages of 0 and 25. In addition, FreeKick also offers credit building features for children aged 14 to 25.

Identity Protection Services

Every 30 seconds, a child has their identity stolen, emphasizing the critical importance of safeguarding the identities of our youngest and most vulnerable individuals. To help reduce the chances of identity theft, FreeKick has implemented a comprehensive set of security features for adults, as well as security for minor children.

Services for Adult Children and ParentsServices for Minor Children
Credit profile monitoring
Social Security number monitoring
Dark web monitoring for personal information
Up to $1 million identity theft insurance
Full-service white-glove concierge credit restoration
Lost wallet protection
Court records monitoring
Change of address monitoring
Non-credit (Payday) loan monitoring
Free FICO® Score monthly
FICO® Score factors
Experian credit report monthly
Credit profile monitoring
Social Security number monitoring
Dark web monitoring for children’s personal information
Up to $1 million identity theft insurance
Full-service white-glove concierge credit restoration
Sex offender monitoring—based on sponsor parent’s address

Parent-Sponsored Credit Building and Credit Profile Monitoring

FreeKick goes beyond just monitoring IDs by offering an automated credit building feature to help your children establish a strong financial foundation from a young age. This feature enables your children to develop positive credit habits and build a solid credit score, potentially saving them over $200,000 in loans and interest throughout their lifetime.

FreeKick simplifies the process of credit building—you can easily activate the credit building feature in your account dashboard once your child reaches the age of 14. When your children turn 18 (or 19 in Alabama), they can activate credit reporting, as credit bureaus don’t allow reporting for minors. Once credit reporting is activated, a credit account of $1,000 will be reported to all three major consumer credit bureaus.

Here’s how the process works:

  1. Create a FreeKick Account—Go to FreeKick.bank and choose a plan that suits your budget
  2. Set It and Forget It—Once you’ve kickstarted the credit building process, FreeKick will create a 12-month credit history for your child via a no-interest installment loan
  3. Keep Growing—After the initial 12-month term, you can choose to renew your account and continue building your child’s credit score or close it and get a full refund of your initial deposit

FreeKick Pricing

FreeKick offers two pricing tiers that match different budgets. Both identity protection plans come with FDIC insurance coverage of up to $250,000 and credit building for six children aged 14–25.

DepositAnnual Fee
$3,000$0 (Free)

Unlike IdentityForce, FreeKick’s pricing isn’t made on a per-member basis, so your entire family can enjoy the benefits for the same price. Plus, as opposed to pricier options like LifeLock, FreeKick gives you more coverage while saving your budget. Here’s how they compare:

Cost DetailsFreeKick1FreeKick1LifeLock2
FDIC-insured deposit$3,000$1$0
Cost per year$0$149$600
Annual savings$600$451
Savings over 18 years$10,800$8,118

1 FreeKick plans cover up to two parents and six children

2 LifeLock Advantage Family plan for up to two parents and five children. The annual plan is $599.99 after the first year, and the monthly plan is $59.99/mo, $719.88 for 12 months

Empower your child’s financial future and strengthen the identity security of your family—sign up for FreeKick today.