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Resources > Identity Protection > IdentityForce vs. LifeLock—How Do They Compare?

IdentityForce vs. LifeLock—How Do They Compare?

Identity theft is a serious issue, and services that help monitor for fraud and protect your identity can provide valuable peace of mind. IdentityForce and LifeLock are two of the most well-known identity protection companies offering similar yet distinct services. This article will provide a detailed comparison of IdentityForce vs. LifeLock, highlighting the differences in their pricing and features to help you determine which service may be the best fit for your needs.

LifeLock vs. IdentityForce—An Overview

IdentityForce and LifeLock are two prominent identity theft protection companies that offer comprehensive services to help individuals safeguard their personal information and financial well-being. IdentityForce is owned by EZShield, a company that specializes in monitoring and protecting personal and financial data. To do so, IdentityForce provides features like credit monitoring, identity theft recovery assistance, medical ID fraud protection, and dark web monitoring.

LifeLock is owned by NortonLifeLock Inc., a global leader in consumer cyber safety. LifeLock is renowned for its identity theft protection services, including identity monitoring, credit monitoring, and alerts in case of suspicious activity. LifeLock also emphasizes its commitment to helping customers recover from identity theft by offering identity theft insurance and assistance in the event of a stolen identity.

Comparing Features—Which Service Offers More?

The features offered by IdentityForce and LifeLock are quite similar, as both companies specialize in identity theft protection services. However, the specific details of their offerings may vary, and you may find one service more suitable than the other depending on your preferences. Here’s a comparison of these services based on the following aspects:

  1. Credit monitoring
  2. Threat resolution
  3. Identity theft insurance
  4. Additional services
  5. Pricing and plans

Credit Monitoring

Both IdentityForce and LifeLock offer robust credit monitoring services—they keep an eye on your credit reports and alert you to any suspicious activity, such as new account openings, credit inquiries, or changes in your credit score. However, IdentityForce only includes credit monitoring on its most expensive plan, while LifeLock gives you this feature no matter which plan you choose.

Given how helpful credit monitoring is for catching fraud early, it’s disappointing that IdentityForce makes you pay extra for this basic protection. Another difference is that LifeLock will help you freeze your credit if needed, whereas you can’t expect the same from IdentityForce. In these terms, LifeLock seems more full-featured, even at the lower price points.

Threat Resolution

Both services provide assistance in the event of identity theft, helping you resolve issues related to fraudulent activity on your accounts or stolen personal information. LifeLock strongly emphasizes this aspect by offering 24/7 customer support and a dedicated team of experts to help with resolution. IdentityForce also offers identity theft recovery assistance, including customer support and a white glove restoration service, which is more comprehensive than LifeLock’s threat resolution services.

Identity Theft Insurance

Both IdentityForce and LifeLock offer identity theft insurance with coverage of up to $1 million, which includes various expenses associated with recovering your identity. This insurance can help reimburse you for various costs related to identity theft, such as legal fees, lost wages, and other expenses incurred during the identity theft recovery process. IdentityForce includes identity theft insurance in all its plans, while LifeLock offers the $1 million coverage only on the Advantage plan.

For stolen fund reimbursement, LifeLock offers coverage ranging from $25,000 to $1 million, depending on the subscription tier you choose. IdentityForce also provides stolen fund reimbursement of up to $1 million—the exact amount of coverage you receive depends on the pricing tier you choose.

Additional Services

IdentityForce and LifeLock both offer services beyond the basic features. LifeLock provides a range of additional services, including the option to add the full Norton 360 antivirus suite to your subscription. This option provides comprehensive protection against various online threats, including:

  • Viruses
  • Malware
  • Phishing attacks

Additionally, LifeLock offers a virtual private network (VPN) service, which can help secure your online activities and protect your privacy while browsing the internet. It also provides a password manager to help you securely store and manage your passwords and parental controls for safeguarding your family’s online experience. In its highest-tier plan, LifeLock Ultimate Plus, you can also get title monitoring, which helps protect against home title fraud.

IdentityForce also offers a VPN as part of some of its subscription plans to help secure your internet connection and protect your online privacy. While it may not offer the same range of additional services as LifeLock, IdentityForce still places a strong emphasis on online identity theft protection and monitoring, including features like dark web monitoring and social media monitoring.

Pricing and Plans

The pricing and plans offered by IdentityForce and LifeLock can vary, as both services offer multiple tiers with different features and price points to choose from. The cost of their services depends on factors like the level of protection, the number of individuals covered, and additional features. It’s essential to compare their current plans, as pricing can change over time and may include promotional offers.

IdentityForce currently offers two pricing tiers:

PlanMonthly PriceAnnual Price

LifeLock has more complex pricing tiers compared to IdentityForce. Here’s a breakdown:

LifeLock PlanIndividualFamily (Two Adults)Family (Two Adults and Five Children)
Unlimited Plus$34.99/month$69.99/month$79.99/month

In addition to the difference in pricing structures, IdentityForce and LifeLock have different pricing policies as well. While LifeLock offers a money-back guarantee that allows customers to request a refund if they’re not satisfied with the service, IdentityForce doesn’t provide a similar guarantee. Additionally, it’s important to note that LifeLock’s pricing plans tend to increase after the first year of subscription.

Which Identity Protection Service Should You Choose?

Both IdentityForce and LifeLock offer robust protection against identity theft, but they also have drawbacks. For example, IdentityForce lacks a money-back guarantee, which can be a concern for those seeking a risk-free trial. Meanwhile, LifeLock’s pricing plans tend to increase significantly after the first year, potentially leading to higher costs in the long run.

If you’re seeking a better alternative for these services, you should consider FreeKick. Backed by Austin Capital Bank, FreeKick offers a pocket-friendly solution with features like Social Security number (SSN) monitoring, identity theft recovery assistance, and dark web monitoring. It also provides identity theft insurance coverage, ensuring financial protection in the event of theft. What sets FreeKick apart is its transparent pricing structure, which doesn’t come with surprise price hikes after the first year.

FreeKick—Comprehensive Identity Protection for Your Whole Family (Coming Soon)

FreeKick is an FDIC-insured deposit account with a wide range of ID monitoring and credit-building services to safeguard the identities of your entire family and establish a solid financial foundation for your children. The plans cover up to two parents plus six children from 0 to 25 years old—whether your children are just starting in life or are already in college, FreeKick has you covered.

Identity Protection Services

Given that a child’s identity is stolen every 30 seconds, FreeKick offers comprehensive security features designed to safeguard both adults and minor children, providing complete peace of mind to parents. Once you sign up for FreeKick, you’ll get access to the following features:

Services for Adult Children and ParentsServices for Minor Children
Credit profile monitoring
Social Security number monitoring
Dark web monitoring for personal information
Up to $1 million identity theft insurance
Full-service white-glove concierge credit restoration
Lost wallet protection
Court records monitoring
Change of address monitoring
Non-credit (Payday) loan monitoring
Free FICO® Score monthly
FICO® Score factors
Experian credit report monthly
Credit profile monitoring
Social Security number monitoring
Dark web monitoring for children’s personal information
Up to $1 million identity theft insurance
Full-service white-glove concierge credit restoration
Sex offender monitoring—based on sponsor parent’s address

Parent-Sponsored Credit Building and Credit Profile Monitoring

Every child deserves a solid financial footing, and FreeKick makes this possible through an automated credit-building feature designed to enhance your child’s creditworthiness from a young age. Initiating the credit-building process early on could potentially save your child more than $200,000 over their lifetime. When your child gets to adulthood, they’ll have two advantages:

  1. Secure identity
  2. Strong credit profile

FreeKick has streamlined this process for its users, allowing you to activate the credit-building feature conveniently from your account dashboard when your child reaches the age of 14. Once activated, a credit account of $1,000 will be created. When your child reaches legal age, they can activate credit reporting and have their credit history reported to all three major consumer credit bureaus:

  1. Equifax
  2. Experian
  3. TransUnion

To start building your child’s credit, follow these simple steps:

  1. Create a FreeKick Account—Register at FreeKick.bank and select a preferred plan depending on your needs and budget
  2. Set It and Forget It—After activating the credit-building process, FreeKick will create a 12-month credit history for your child via a no-interest installment loan that’s paid off with your initial deposit and continue to monitor their credit profile
  3. Keep Growing—Once the 12 month-term elapses, you can either renew your account to continue building your child’s credit score or close it and get a 100% refund of your initial deposit

FreeKick Pricing

FreeKick sets itself apart in the identity protection industry through budget-friendly plans catering to families. Both plans come with FDIC insurance coverage of up to $250,000 and credit building for six children aged 14–25. Consult the table below for more details, including a free option:

FDIC-Insured DepositAnnual Fee
$3,000$0 (Free)

Start protecting your family’s identity while giving your children a robust financial headstart—sign up for FreeKick today.